SaleMate Europe

Release the potential

Release the potential

SaleMate Europe is a 100% owned subsidiary of Gorm Larsen Nordic Holdings A/S. For more information on how we can help you release your brand's potential in retail go to

A deep understanding of the Nordic retail landscape, how to operate in different sales channels and a close partnership philosophy enables us to assist you on strategic, tactical and operational levels to reach your business ambitions in retail.

We are specialized in the Nordic retail environment and our services in sales force management are benchmarked against the best in the market. We have comprehensive structures and processes in place to run complete sales set-ups, including recruiting, operating, coaching, training and developing sales teams.

Products are more than physical assets, they and the brand tell stories. Shoppers like to know those stories and they need to understand what the brand and the product can do for them to enhance and enrich their lives. This is what Brand Activation is all about.