Our services

(Almost) everything we do falls into one or more of these categories. Click to learn more.

Release the potential

Release the potential

We provide solutions for brands to reach their sales targets.


A deep understanding of the Nordic retail landscape, how to operate in different sales channels and a close partnership philosophy enables us to assist you on strategic, tactical and operational levels to reach your business ambitions in retail.

Whether you come from a newly-started enterprise or an established company, we can provide retail infrastructures, processes and guidelines for releasing your brand’s potential into the complex retail environment. And because all organizations are different, we work in harmony with your brand’s DNA and your internal capabilities and ambitions.

Questions you might ask yourself...

  • Are you visiting the right customers at the right time and with the right messages – and are you making better business decisions based on the feedback you are getting from the market?
  • Do you have the optimal retail operations set-up and is it synchronized both inside and outside your organization?
  • Are your retail marketing planning and execution processes in place and do they generate a satisfactory return on investment?
  • Does your sales organization have the right motivation and competence to succeed in a very competitive environment?
  • Do you have the right partners to solve retail-related issues and drive sales processes all the way to the end-user?

We have more than 15 years’ experience in finding great answers to these questions – it’s a proven 360 degrees concept – and if you’re interested, we would love to challenge you in your way of working.


The store is still the most competitive environment for the customers’ attention and affection – it’s a battlefield for both mind space and shelf space. Having the best frontline teams supported by make-sense systems and committed leaders is essential to the success of all sales organizations.

Many companies – including some of the largest corporations in the world – conclude internally they are not able to show excellence in all areas of their business. Therefore they turn to specialists to get the competence and insights needed to run best-in-class executions.

We are specialized in the Nordic retail environment and our services in sales force management are benchmarked against the best in the market. We have comprehensive structures and processes in place to run complete sales set-ups, including recruiting, operating, coaching, training and developing sales teams. And since our focus has only ever been this, we can deliver high-quality services at competitive market prices, or even lower.

Questions you might ask yourself...

  • How do you ensure, that your sales team is the best performing in the industry?
  • How do you continuously develop the skills and competences of the team and still maintain the essentials that define your brand?
  • Are you organized in the right way and do you have high-performers on all positions in the organization?
  • How do you measure the quality and impact of the sales team?
  • What would be the pros and cons if you changed the sales set-up and where can you get inspiration and knowledge on what’s best for you organization?

The decision to let a supplier or partner run your sales force requires a long-term collaboration perspective and a willingness to share critical information with people outside the organization. We know this is a BIG decision and we treat our clients with trust, confidentiality and sincerity.


Products are more than physical assets, they and the brand tell stories. Shoppers like to know those stories and they need to understand what the brand and the product can do for them to enhance and enrich their lives. This is what Brand Activation is all about.

We have developed a strong process to ensure that shoppers are given the best in-store experience. We try to make complex products and services easy to understand and focus on solutions instead of the sale of single products. That way we can identify and fulfill shoppers’ real needs.

Every client is different and therefore they have their own dedicated team. A team that – even outside work – lives and breathes the brand. That way the stories become personal and trustworthy.

Questions you might ask yourself...

  • How do you – in the most efficient way - capitalize on the investments you have made in the market?
  • How can focused and dedicated in-store presence increase your market share, both short and long-term?
  • How can you make your brand come alive in retail and how can you connect to shoppers in an easy and intuitive way?
  • How can you benefit from in-store ambassadors telling their story about your brand to shoppers?

To us, brand activation in retail is a critical supplement to both traditional and online selling; because it’s here customers can experience the products, connect to the brand and get answers to the questions relevant to them.