Products are more than physical assets, they and the brand tell stories. Shoppers like to know those stories and they need to understand what the brand and the product can do for them to enhance and enrich their lives. This is what Brand Activation is all about.
We have developed a strong process to ensure that shoppers are given the best in-store experience. We try to make complex products and services easy to understand and focus on solutions instead of the sale of single products. That way we can identify and fulfill shoppers’ real needs.
Every client is different and therefore they have their own dedicated team. A team that – even outside work – lives and breathes the brand. That way the stories become personal and trustworthy.
Questions you might ask yourself...
- How do you – in the most efficient way - capitalize on the investments you have made in the market?
- How can focused and dedicated in-store presence increase your market share, both short and long-term?
- How can you make your brand come alive in retail and how can you connect to shoppers in an easy and intuitive way?
- How can you benefit from in-store ambassadors telling their story about your brand to shoppers?
To us, brand activation in retail is a critical supplement to both traditional and online selling; because it’s here customers can experience the products, connect to the brand and get answers to the questions relevant to them.